Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1

Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1 -
Heard Our Latest PreneurCast Podcast Episode? Get the latest marketing, business and entrepreneurial advice from hosts Pete & Dom (and special guests) Listen Now On iTunes

Editor’s note: This is a guest post by Robert Norberciak, Marketing Director at the Scottsdale, Arizona day spa, Mozaik Skin & Body, and one of the founders at Service Business Hustlers

People love shopping local. Even more so, people love buying gifts that are local. They want to treat their friends to amazing experiences at local businesses.

With my day spa, I don’t sell anything online except for gift cards. I don’t try to compete with e-commerce stores. I simply focus on the one thing that no one else does in my market well. I focus on making it easy for my customers to buy gift cards.

Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1

I had the joy on Mother’s Day to watch a family go into my competitor. They asked if they sold gift cards. The lady was like “No”.

They came over to my spa and walked out with $300 in gift cards that they bought for their mother. Guess who got the new customer?

Each year, I sell close to ~$23,000 of gift cards just online. We sell another $25-35k in-store. 

I’m going to break down for you my exact strategy on how I am selling so many gift cards through my website and in-store. 

Should McDonald’s Kill The Pickle? Estimated reading time: 5 minutes     No comments yet

Has anyone ever bought a McDonald’s hamburger because they wanted the pickle?

According to McDonald’s – the company sells 225,000,000 burgers worldwide each year. 75 per second!

At 10 seconds per pickle per burger for producing, transporting, managing and serving the pickle – that’s up to 71 years of peoples lives wasted (per year) on McDonald’s pickle habit. (A lifetime wasted every year!)

At 5 cents per pickle to produce, transport, manage and serve – that’s $11.25m of pickle expenses per year.

And why?

All so picky-eating pickle-flickers and flick their floppy pickles onto McDonalds’ clean windows.

If McDonald’s removed the pickle – I doubt there’d be protests in the street, with millions of pickle-munchers shouting “Bring back The Pickle!”

In fact, I doubt McDonald’s would see their sales suffer at all.

I reckon those pickle-munchers are fickle-pickle-munchers. They’d still buy the burgers anyway – pickle or not.

And McDonald’s would save millions of dollars – and decades of wasted time – each year.

The Price To Be Paid is Bigger Than We Often Think

Every feature you offer comes at a cost.

Not just a financial cost – but a cost of effort, a cost of attention, and a cost of positioning too.

It’s easy to ignore the cost of providing a feature when you’re so focussed on marketing and sales.

After all, it’s always a great idea to “value-stack” and “over-deliver” and offer your customers more and more if you’re concentrating solely on the sale!

But at some point, it pays to look at your products and offerings under the harsh light of their cost.

And this could lead you to retire entire products – or product offerings.

Burning Money with Jet-Fuel

The Priceless Antique Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1 Estimated reading time: 6 minutes     No comments yet

Have you seen Antiques Roadshow.

Every episode, some little old lady brings in a old trinket that has been in their attic for decades gathering dust, and an expert in tweed reveals:

“This is no ordinary dusty old trinket. It’s actually a priceless historical artifact”

The Priceless Historical Artifacts in Your Business

By far, the most valuable asset most businesses own is their past leads and customers.

But most of the time, your most valuable asset is stored in the attic – gathering dust.

Today – it’s time to climb up to the attic, dust off this priceless trinket, and put it in pride-of-place in your business. Because we’re going to make this asset shine!

The Irony of Advertising

How Much Should You Charge? Estimated reading time: 4 minutes     1 comment
AgooLar Mujeres Puntera Redonda Sin Cordones PU Sólido Tacón Alto De Salón - Otoño e Invierno fankou casa con una encantadora pareja masculina y femenina zapatillas de algodón interior piso... - , JSHOE Zapatos De Baile Para Mujer Salsa/Tango/Té/Samba/Moderno/Jazz Zapatos Sandalias Tacones Altos,Silver-heeled6cm-UK5.5... - , Rieker Y1592, Botas para Mujer - , Nomioce - Tira de Tobillo Mujer - Santimon zapatillas casa mujer invierno Ligero Antideslizante Excursionismo Corriendo Casual Zapatos deportivos - Hombre Formal Zapatos con Cordones Negocio Zapatos Derby Faux Cuero Zapatos Moda Boda Vestidos Zapatos Negro Café... - YXINY Zapatos de tacón Sandalias Tacones Altos PU + TPR Resistente Al Desgaste 9CM Blanco Rosa ( Color : Blanco... - Zanpa Mujer Moda Tacon Sandalia - , Wuyulunbi@ Zapatos de baile con fondo blando practicando Zapatos Zapatos de Ballet,Thirty-Seven,rojo - Hombres Encaje Zapatillas de baloncesto Otoño Invierno Juventud Entrenadores Al aire libre Respirable Zapatos... - Cofra 58250 – 002.w42 Talla 42 O3 DACHDECKER Zapatos de seguridad, color negro y rojo - , DKFJKI Zapatos Planos Negros Poco Profundos Tacones Puntiagudos Tacón Fino Gamuza Comodidad Temperamento - , 10pcs 42mm OD 2.4mm reemplazo gruesa de goma Negro del anillo o sello Lavadora - , Rieker L4691, Botines para Mujer - Desy Bomba de tacones comodidad básica de la mujer otoño invierno Real piel sintética Casual negro 5 en y más, 37 - , Geox U MATTIAS B ABX - Botas de cuero para hombre, color marrón, talla 44 - JSHOE Zapatos De Baile Para Mujeres Latinos/Chacha/Samba/Moderno/Jazz Dance Shoes,Red-heeled7.5cm-UK5.5/EU38/Our39 - Lotto Leggenda T0826 Zapatillas De Deporte Bajas Hombre - , YTTY Zapatos Individuales de Malla de Arena de Malla Cruzada de Cuero con Sandalias de Tacón Alto, Blanco, 38 - Angrousobiu Retro verano salvaje, fue seguida por la punta de la chica, con semi-zapatillas,35, negro - , Andres Machado.ES27902.Botín Antelina con Borreguillo. Unisex. Tallas de la 32 a la 45. - Zapatos Cuero Planos Casual para Hombre - Zapatos de Cordones, Adecuado para El Trabajo y el Uso Diario, Zapatos... - , Aemember zapatos de hombre de alta ayuda Butt - Zhuhaitf Excelente Baby Girls Boys Fashion Non-slip Shoes Toddler Soft Sole Shoes - Superga - Zapatillas de deporte de lona para mujer - Steve MaddenSoftey-Blk - Blandito para Mujer - Clarks Kessell Slip, Mocasines Para Hombre - , FIND Botines Chelsea de Ante Para Mujer -

How much should you charge for your products and services?

Whole PhDs have been dedicated to finding the best and most profitable price to sell an item for.

Forget about the meaning of life!…

…It seems like more of the worlds’ smart people have dedicated their lives to unlocking the mysteries of pricing strategy than almost any other mystery.

I can understand why…

Borrowing from Peter to Pay Paul Estimated reading time: 3 minutes     No comments yet

Upsells, add-ons, cross-sells, support packages, insurance – they can all substantially increase your revenue and profit.

And that’s what we’re trying to do in this email series – increase your profits!

But improving the Items-Per-Sale lever is perhaps the hardest of all of the 7 Levers to improve.

Not because it’s physically difficult (it’s not); or that it takes a big investment of money or time (it doesn’t – it only requires you to change how you interact with existing clients).

It’s difficult because it requires a lot of thinking.

And unless you’ve done it 100’s of times before (or have the help of someone who has), it’s hard to do it effectively.

When upselling Items-per-Sale is done poorly:

This first point is where I’m going to focus today. Because when some people think they’re increasing sales – what they’re actually doing is very different.

When Upselling ISN’T Upselling:

Here’s Why My Stuff Sells Estimated reading time: 7 minutes     No comments yet

Today, let’s get right down to brass tacks.

In the next 3-5 minutes (depending on how fast you read), I’m going to give you the distilled essence of an incredibly powerful sales formula.

This sales formula is the the reason I’m able to go into a business and immediately help even the most experienced and knowledgeable sales team to get better sales…

Let’s Get Some Big Sales Results – Fast!

If you want to increase sales, there are three key strategies

Ms Spring zapatos elevadores pendiente con los zapatos de las señoras zapatos de encaje de calzado deportivo individual... - ZFNYY Zapatos Sencillos literarios Hechos a Mano Retro Zapatos Planos Perezosos Moda Simple, Color Sólido - Nike Striker III - Camiseta para hombre, color morado/blanco, talla S - , Suetar Chanclas de Cuero Para Hombres Zapatillas Cool Vintage Sandalias de Playa de Moda y Cómodas de Verano Brown , Manoletina mujer con cuña PITILLOS - Lycra color burdeos combi metal burdeos - 3614 - 576 - , Zapatos de Lona de Las Mujeres Low Rise Casual Shoes Par de los Estudiantes Unisex Zapatos Negro Azul Rojo Blanco... - , Free soldier Hombres militares high-top Zapatos táctico senderismo botas cordones Trabajo Combate todos los terrenos Botas resistente al agua 3 colores,camouflage, 42 camouflage Keen - Sandalias de cuero para hombre NCH MeiMei Sandalias Dew-Fashion Femenina, Portando Flores Gruesas Bizcocho Exterior Zapatillas Inferior 1 Color Elara - Zapatillas de Material Sintético para Hombre DkBlue ZPL Mujer Diamante Noche Boda Nupcial Paseo Fiesta Porciones Tacón Sandalias Oro Negro,Gold,EUR35/UK3 - Hongfei Zapatos de niña de algodón con lunares suaves para caminar - , ZAPATILLA NEW BALANCE U420 GK BEIGE - Laufsteg Fs171307 Black - Zuecos de Material Sintético para mujer - Aerusi - Zapatillas de estar por casa de Fieltro para mujer - Rieker 30930, Zapatillas Altas para Hombre - Salomon Zapatillas Speedcross 4 GTX de Trail Running para Hombre, Sintético/Textil - Coloranimal K-H861AQ4 - Zapatilla Baja de Material Sintético Mujer - , Igi&Co - Mocasines para hombre azul azul oscuro - Suecos® Balder, Zuecos de Trabajo Unisex Adulto Azul (Blue) Sole Emmett Hombre Botas Tostado - , Birkenstock Arizona Birko-Flor Softfootbed, Zuecos Unisex Adulto - , Xing Lin Sandalias De Cuero En El Campo De Verano Y Sandalias De La Marca De Marea Hombres Zapatillas Parejas... - Sandalias Fiesta BENINI A8030 Oro - , Ecco 4300030100 Zapatos con Cordones de Cuero para Mujer - , SHOESHAOGE Zapatos De Mujer Boca De Pescado Red Zapatos De Mujer Botas Botas De Tacón Alto, Un Grueso Con Un Hilo... - , U.S.Polo - Botas de Piel Para Hombre Negro Negro - , Skechers Go Walk 4-Pursuit, Entrenadores para Mujer Gris MANOLETINA CUÑA MARINO, THE ORIGINAL SOF - Mesa De Agua, La Boca De Pescado, Tacones Altos, Rosa Hebilla, Grueso Sandalias De Tacon, Zapatos De Tacon Alto... -

The latter two steps – increasing the frequency that you make your offer, and improving your product – take time and effort to implement.

But an improvement to your offer can be planned-out in an afternoon, implemented the next day, and result in a lifetime of increased sales.

Note: It’s worth coming back to the this process again when – and working on improving the percentage of “Prospects” who turn into “Converts” using the other two strategies I’ve outlined above – improving your product, and offer frequency.

Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1 -

(This is a big reason to repeat the entire 7 Levers process several times – to keep improving your profits.)

But for today, focussing on improving your sales offer is typically the fastest and most effective action to take.

The Keys to Effective Sales Offers

There are 3 elements to an incredibly effective sales offer:

Smelly Cheese Estimated reading time: 4 minutes     No comments yet

Have you seen Jeremy Piven in the TV series – Mr Selfridge?

It follows the story of Harry Gordon Selfridge – the revolutionary retail magnate who changed the face of shopping, and ushered in the era of department stores.

The Red Gloves Scene

There’s a great scene in the series involving a red pair of womens’ gloves – with Jeremy Piven’s character firmly-yet-politely demanding that they remain on-display and accessible to all customers.

It was a battle of wills – between a well-meaning shop clerk, and the owner himself.

But Selfridge had a good reason for making this demand.

Before Selfridge, conventional retail wisdom was to put items behind counters, in display cases, or in boxes – only to be reached on-request.

Selfridge wanted to turn shopping from a chore into a leisure activity – building his department store in a model somewhat more like a theme park for consumer goods, than a traditional high-street shop.

And part of the theme park model was making goods visible and accessible.

This one “tweak” to the way retail worked had an unintended side-benefit…

Any time a consumer picked up an item, they immediately revealed their interest in purchasing. Salespeople quickly learned this was the signal to go in for the kill – with the words “Can I help you”.

Aim For The Bullseye, Not The Target Estimated reading time: 5 minutes     No comments yet

Every business owner wants to make more sales.

And the logical way to do this is to run more ads – to bring more people in the door of your business (the first of the 7 Levers – “Suspects”).

Running more ads makes sense – to an extent.

But Advertising Takes an Investment

While advertising can make you more money (which can be spent to increase your capacity: time and effort) – ads take attention (time and effort) and money in order to be effective.

There are only so many hours in the day to run more ads – only so much attention you can give your ads over other business activities – and only so much money that you can redirect into your advertising budget.

So – at any point in time – there’s a limit to how much advertising you can run.

You might want to achieve 10x your existing sales – but investing 10x more time, effort or money into advertising is a whole different kettle of fish!

(If you’re reached a plateau in your business, you’ll understand this limitation most acutely. You might WANT to be spending more on ads, and investing more effort into sales, but you simply can’t find the capacity to do more.)

And then there’s the problem of FOCUS!

The Domino Experiment: From One to Two Billion Estimated reading time: 3 minutes     No comments yet

I love weird science experiments…

And Professor Stephen Morris is a Canadian physicist with a weird collection of dominoes.

The first domino is smaller than a Tic Tac – just 5mm by 1mm.

(This domino is so small that Dr Morris has to place it with tweezers.)

The rest of Professor Morris’s dominoes increase in size – with the 13th sitting as high as his chest – and weighing around 100lbs (45kgs).

An Increase of Two Billion Times The Force…

Lining the dominoes up in order, he lets the tiny Tic Tac domino tip gently over – pushing down the larger second, then even larger third domino – all the way to the largest 13th – which comes thundering down with a crash!

Adidas X BB4182 16.3 FG BB4182 CROYAL - - Botas de 15372 fútbol, Croyal, Silvmt and Solred, 8 UK - 086eea1

It’s an impressive demonstration of “domino magnification” – the compounding effect of physical force you can achieve with different sized dominoes.

In fact, the force from the 13th domino falling is TWO BILLION TIMES the initial force from the first domino!

“If we had 29 dominoes, the last domino would be as tall as the Empire State Building!” Dr Morris reveals with a grin.

Einstein was right.

The most powerful force in the universe IS compounding.

We see it in physics – and the example above, where force can be multiplied 2 billion times over a series of 13 steps.

And we see it in finance – where a bank can receive back more than double the initial capital loaned in the form of interest, when interest is charged regularly.

But Compounding Isn’t Just For Bankers and Physicists

It’s possible to achieve compounding effects in business too.

You just need to look for these 3 traits:

Could You Lift the Entire Earth? - Estimated reading time: 3 minutes     No comments yet

Archimedes – one of the greatest mathematicians who ever lived – once proclaimed:

“Give me a large enough lever, and a place to stand, and I can lift the entire Earth.”

At the time, he must have sounded like a crazy person…

…An old bearded dude claiming that – with nothing more than a stick and a hill – he could be as strong as Atlas.

But he proved all his naysayers wrong.


By single-handedly using leverage to launch a huge ship into the ocean – a feat that would have taken hundreds of men without leverage.

It Was An Idea That Changed The World

Archimedes had discovered that – through leverage – a little focussed effort could get many times the typical result.

This is where the term “business leverage” comes from. While we don’t see physical poles or “levers” in business leverage, the principles are the same…

…A little bit of time, effort, or money invested today provides more than its value back – in saved time, saved effort, saved costs, or gained profits.

The key is to find a point of leverage.

Who Was Smarter: Al Gore, or George W. Bush?

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!
“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
100% Secure ... We will NEVER sell or rent your details to anyone.
Explore More of
Tools We Use